Understanding antibiotic use in the community setting in Thailand: Does communication matter?

This study investigates the communication between drug dispensers and users in Thailand, focusing on antimicrobial resistance (AMR). Qualitative methods, including interviews and focus group discussions, were used to gather data. The results showed that communication quality is significantly influenced by the interaction between language and information about antibiotics. This results in limited information and power imbalances between dispensers and users. Misconceptions often conflict with instructions, leading to challenges in adhering to antibiotic regimens. The findings emphasize the need for future interventions to improve communication and provide clear instructions for proper antibiotic use. Innovative communication methods, like QR codes, could help mitigate AMR prevalence.